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Matthew Egol: The Art of Culture War – How Leaders Use Culture to Control You (And How to Resist)

In this episode, Matthew Egol, culture strategist and best-selling author, reveals how organizations, brands, and governments use culture as a tool to shift behavior at scale. We explore the hidden forces behind cultural influence, the psychology of social change, and the tactics used to create (or manipulate) movements.

I sat down with Matthew Egol, world-leading culture strategist, Founder & CEO of JourneySpark Consulting, and best-selling author of The CX and Culture Connection. We explore the hidden mechanics of cultural influence, how leaders shape behavior at scale, and the strategic power of culture in business and society. From customer experience to global movements, Matthew shares expert insights on how to harness culture as a weapon for change—or defend against it.

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Matthew Egol
Matthew Egol is one of the world’s leading experts in customer experience (CX), culture transformation, and behavioral strategy. As the Founder & CEO of JourneySpark Consulting, he helps companies become more customer-centric by reshaping their internal capabilities, culture, and strategic direction. With over 15 years as a senior partner at PwC Strategy&, Matthew has advised Fortune 500 companies, industry disruptors, and high-growth startups on how to use psychology, culture, and experience design to drive business success. He is the best-selling author of The CX and Culture Connection and the host of the podcast by the same name, where he explores the intersection of leadership, human behavior, and organizational transformation. A sought-after speaker, Matthew has been featured in top industry conferences and publications, offering cutting-edge insights on how businesses can leverage culture to shape consumer behavior and long-term loyalty.
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